Director, Digital Ad Operations

CoinDesk

New York, NY, USA

Full time

May 9

This job is no longer accepting applications.

About Us

CoinDesk is the leading media and events company in this rapidly growing, blockchain and digital asset world. We are driven by the mission to inform global investors from those new to the space to existing seasoned professionals.

The team of subject matter experts at CoinDesk delivers reliable and relevant content to both individuals and businesses, enabling them to make impactful decisions and stay current on this niche, evolving industry. 

CoinDesk is a quickly growing company with incredible ambition. Our global presence has grown exponentially through top quality journalism and event production, creating a community for millions of visitors. We are all excited to continue on this journey and take pride in the opportunity we have to make a long lasting impact. We’d love for you to join us if you’re willing to take on new challenges and immerse yourself in a world of intelligent, forward thinking and also, fun humans. 

 

The Role

The Director, Digital Ad Operations will manage the strategy, implementation, and management of all digital media revenue generating products & partner offerings on the CoinDesk platform. Specifically, building out, implementing and managing the day-to-day execution of the following products/offerings:

  • ROS (run of site advertising)
  • Thought Leadership
  • Lead Generation
  • Affiliate Marketing
  • Email newsletter advertising
  • Podcast sponsorship
  • CD TV and VOD advertising and sponsorship
  • Continue to develop and test new forms of innovation advertising, sponsorship and subscription solutions on the CoinDesk platform

Strategic

  • Work with editorial, marketing and product teams to ensure the digital media products complement our desired user experience goals
  • Working with the sponsorship sales team to ensure product fit for new products
  • Driving new ad product innovation
  • Reviewing and updating the pricing for our digital media products relative to our competitors and the ROI they deliver to our clients
  • Developing systems and offers that allow us to exceed clients expectations for their digital campaign in order to generate repeat customers
  • Developing approaches to maximize the revenue based on the total inventory available on the website

Operational

  • Implementing and managing Ad Serving on CD.com
  • Creating and run a system to manage the deployment and success of each client’s campaign on and off of the CD platform 
  • Ensuring that all clients campaigns are optimized 
  • Constantly testing and evolving ad units and their performance
  • Creating and running a system to report on the success of each campaign using the key metrics for each product in a scalable way
  • Establishing and tracking quarterly internal and external benchmarks to compare performance of client’s campaigns
  • Managing a Customer Success/Account Management team to help execute the delivery of each client’s digital campaign as well as the reporting for each campaign
  • Maintain and evolve the CoinDesk Advertising Policy guidelines
  • Working with management and finance to provide accurate reports on digital media revenue

Direct reports

  • Digital Account managers and outside agencies

Experience

  • Bachelor's degree (Preferably in business management, computer sciences, data management, marketing or another related major)
  • 3+ years of Ad Operations experience
  • Publisher-facing ad ops experience a plus
  • Additional revenue operations, inventory management, or business analyst background preferred
  • Strongly Preferred: GAM Admin experience
  • Competent in IAB specs, VAST/VPAID, and various rich media vendors
  • Competent in IAB T&Cs
  • Experience training new team members and managing a minimum of one
  • Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
  • Strong detail orientation
  • Ability to effectively communicate and interact with all levels in the organization, both written and verbally
  • Outstanding troubleshooting, analytical, and problem-solving abilities
  • Experience working closely with Product and Engineering teams on fixes, new ad products and other revenue initiatives
  • Performance-based campaign experience a plus
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